Organic SEO: Where does it really begin?

In my early attempts to grasp this beast called organic SEO, I came across dozens of articles that talk about content, quality, unique, beautiful, you-name-it content. I call this the ‘great content’ rhetoric. Then the classical optimize-your-HTML discourse, like if you do that, you’ll beat everybody to Google’s first page, first position because they are…

How Does SEO Work?

It is easy to get lost in the current glut of SEO literature and fail to make sense of it all. In this article, I will try to present my own simplified view of how SEO works. As SEO is a rich subject with many facets, and could be treated from many angles or points…